Privacy Policy

1) Who We Are

Turisteando is a tourism business registered with the Registro Mercantil de Guatemala and owned by Gazela Network, Sociedad Anónima ("Gazela Network," "we," "us," or "our"). This Privacy Policy explains how we collect, use, share, and protect your personal information when you use our website (turisteando.net) or book a tour with us.

By using our services or completing a reservation, you agree to the terms of this Privacy Policy.

2) Information We Collect

When you book a tour or interact with our website, we may collect the following personal information:

• Full name
• Email address
• Phone number
• Passport or DPI number (required for certain tours, such as those involving national parks or private properties)
• Number of participants in your group
• Accommodation details (hotel or Airbnb name and location)
• Payment information (processed securely through our payment partners)

3) How We Use Your Information

We use the information we collect for the following purposes:

• To process and confirm your booking
• To contact you before your tour (pre-tour logistics, instructions, and pickup details)
• To contact you after your tour (feedback, follow-up, and post-tour communication)
• To purchase tickets, register participants at national parks, private fincas, or other required venues on your behalf
• For commercial purposes within Gazela Network, S.A. and any of its affiliated or future business entities
• To improve our services and personalize your experience
• To send you promotional communications (you may opt out at any time by contacting us)

4) Sharing of Your Information

We may share your personal information with the following parties:

4.1 Within Gazela Network

Your personal information may be shared with other businesses owned by or affiliated with Gazela Network, Sociedad Anónima — whether currently existing or incorporated in the future — for commercial, operational, and marketing purposes.

4.2 Tour Operators, Guides, and Venues

To execute your tour, we share relevant personal information with:

• Local tour operators and guides
• National parks and protected natural areas
• Private parks, fincas, and private properties
• Other third-party service providers involved in the delivery of your tour

4.3 Payment Processors

Payment information is handled by our authorized payment partners:

• WeTravel — online booking and payment platform
• PayPal — international digital payments
• Bank transfers — Guatemala-based banking institutions

Each payment processor operates under its own privacy policy. We encourage you to review their respective policies for details on how your payment data is managed.

4.4 Legal Requirements

We may disclose your information if required by law or in response to valid requests by governmental or regulatory authorities.

5) Cookies and Tracking Technologies

Our website uses cookies and third-party tracking tools to analyze traffic, improve your browsing experience, and serve relevant advertising. The tools we use include:

• Google Analytics 4 (GA4) — website usage and performance analytics
• Google Tag Manager — tag and script management
• Meta Pixel (Facebook / Instagram) — advertising and audience retargeting
• TikTok Pixel — advertising and audience retargeting

By using our website, you consent to the use of these tracking technologies. You may manage cookie preferences through your browser settings or opt out of targeted advertising through each platform's opt-out tools.

6) Minors

Turisteando welcomes reservations that include minors. However, all bookings — including those that involve minors — must be made by an adult who is 18 years of age or older.

By making a reservation that includes a minor, the adult completing the booking accepts responsibility for, and provides consent under, this Privacy Policy on behalf of any minors included in the reservation.

7) Data Retention

We retain your personal information for as long as necessary to provide our services, fulfill the purposes described in this Privacy Policy, and comply with applicable legal obligations.

We do not currently apply a fixed data retention schedule. If you wish to have your data deleted, please see Section 8 below.

8) Your Rights

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your personal data from our systems

To exercise any of these rights, please send an email to info@turisteando.net with your request. We will respond within a reasonable timeframe.

9) Data Security

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, misuse, or alteration.

No internet-based service can guarantee absolute security. While we strive to protect your information, we cannot warrant the complete security of data transmitted to or from our website.

10) Changes to This Policy

Turisteando reserves the right to update or modify this Privacy Policy at any time without prior notice. Changes take effect immediately upon publication on our website.

We encourage you to review this page periodically. Your continued use of our services after any changes are posted constitutes your acceptance of the updated Privacy Policy.

11) Contact

For questions, concerns, or requests related to this Privacy Policy, please contact us:

• Email: info@turisteando.net
• Website: turisteando.net